Dolci Frutta
This is what we did
Packaging
Branding
UX/UI
Web & Mobile
Social Media
Refresh
Look Ma, New Shell
Dolci Frutta’s original packaging launched the dessert dip into commercial success solidifying recognition among grocery shoppers, but as time went on the brand look began to feel dated. We gave the shell a contemporary upgrade with striking colors and crave-able chocolate imagery to appeal to new homemakers and the curious inclined, all while retaining the brand’s iconic brand identity. Since working with Dolci, brand sales lifted by 162% across the nation.
162%
increase in sales
Clickworthy Content
In the spirit of play, we crafted a set of characters and scenes that bring the fun and functionality of Dolci Frutia to the forefront. A new website was built to serve as both a resource and an inspiration board. As seasons change so does the content, replenishing DIY activities and fanciful gift ideas in real time.
Recipe Creation
Chocolate covered strawberries. Based on information gathered through our market research, consumers associated Dolci Frutta primarily with the romantic dessert. But who decided that strawberries get to have all the fun? Our team fought over the chance to create and taste a bank of unique recipes, deliciously simple snacks, and helpful #lifehacks that highlight the true versatility of the product.
Digital Success
The shift in focus from product to play led to a stronger community and user fanbase. Increased engagements on recipes and social media posts allowed the brand access to a new two-way communication where it had previously been one-dimensional. Quality website traffic rose by 65% while the Dolci Delicious Instagram account began to see a stream of tagged photos from families and bloggers using the product in new and creative ways.
65%
more time spent
on the site