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Radicals
Ultimate

Radicals
Ultimate

Radicals player

What started out as an underdog in a little-known sport has grown to become a championship franchise in one of the fastest growing sports leagues in the world. As the Radicals marketing and design partner, we generate one-of-a-kind fan experiences on and off the field for the highest attended team in the American Ultimate Disc League.

Radicals player

Branding Development

Our work has included building the brand from the ground up with the objective of making the team fresh, edgy and representative of the unique energy found in the local Madison, WI fan base.

Radicals Logo
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150%

Attendance increase since 2013

Radicals Collateral

Season Collateral

The Radicals hold some of the most loyal and dedicated fans in the game. Everything from merchandise to season tickets is created to replicate the adrenaline and excitement fans experience attending a game.

Community
Disc

Designing a Space for Community

Going to a Radicals game is more than sitting back, watching layups and throws. Each event is organized to embody the true spirit of Madison’s community and bring fans close to the action. Activations throughout the game bring together audiences of all ages and walks of life.

Community

#RaRa

Live video content and exciting game day coverage keep fans buzzing all year round.

17.8K

social media fans