Our work has included building the brand from the ground up with the objective of making the team fresh, edgy and representative of the unique energy found in the local Madison, WI fan base.
Attendance increase since 2013
The Radicals hold some of the most loyal and dedicated fans in the game. Everything from merchandise to season tickets is created to replicate the adrenaline and excitement fans experience attending a game.
Going to a Radicals game is more than sitting back, watching layups and throws. Each event is organized to embody the true spirit of Madison’s community and bring fans close to the action. Activations throughout the game bring together audiences of all ages and walks of life.
Live video content and exciting game day coverage keep fans buzzing all year round.
social media fans