bg-distillery

Mount Horeb
Area Chamber
of Commerce

Mount
Horeb

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Mount Horeb’s Chamber of Commerce came to us in search of a clean and modern identity to invite business growth in the region. In developing a new visual system we landed on single line drawings to reflect the Chamber’s role in the community, a thread that weaves together history and modernity, tradition and innovation.

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The legend of the Mount Horeb troll is as old as the village itself. Known as deep dwellers in Scandinavian folklore, the town’s traditional style trolls scattered throughout the landscape pay homage to its Norwegian roots. We embraced the whimsical story of the troll, illustrating a set of characters with infinite loops in the brand elements.

The legend of the Mount Horeb troll is as old as the village itself. Known as deep dwellers in Scandinavian folklore, the town’s traditional style trolls scattered throughout the landscape pay homage to its Norwegian roots. We embraced the whimsical story of the troll, illustrating a set of characters with infinite loops in the brand elements.

troll-cane