Featured: New three-tiered restaurant coming to the corners of Brookfield

filed under Branding, Environmental Design, Restaurants

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ON MILWAUKEE

Rule No. One Hospitality Group (RNO) has announced a 15,000-plus sq. ft. multi-level new American restaurant, bar, garden rooftop and lounge called Lake Country Social at The Corners of Brookfield,

the bustling $250 million mixed-use development, one of the largest happening in the country, and attracting lifestyle operators from Chicago, Milwaukee, Madison and across the nation.

The menu will consist of refined yet comforting supper club classics – fried walleye and perch, burgers, prime steaks, chops and fresh seafood – along with thoughtfully composed and plated house specialties. "While the assortment is classic Wisconsin, each dish will be refined through technique and sourcing," says Head of Culinary Development for RNO, Chef Tim Dahl....

...The restaurant, located on Bluemound Road, next to Café Hollander, is designed by OPN Architects with additional branding and interior design by Distillery Marketing, based in Madison, Wisconsin. The cosmopolitan and contemporary design is clean, sleek and classic with extensive use of natural woods, white metal panels and glass with white mullions, inspired by a Richard Meier aesthetic.

The tri-level space features an open-air garden rooftop with a large bar, lounge area with fire pits and dining for 100-plus guests. "The rooftop will be in perpetual celebration mode," says Maddy Van Elzen, RNO's Director of Hospitality. "We plan on throwing Brookfield's largest fish fry each Friday on our rooftop in the summer. The space will be great for weekend brunches and available for rent as a private party space."

The main dining room at Lake Country Social features an open kitchen in a casual airy setting that evokes the feel of lakeside dining. Its bar is a special feature with 45 seats and large floor to ceiling windows that open fully to the patio.

The lower level of Lake Country changes from an open and airy environment to a more intimate, lounge-like, lux supper club atmosphere. Here, Lake Country Social offers more formal dining, a dedicated private party space with state-of-the-art audio and video capabilities, and a separate wine, charcuterie and cheese bar named Elsie that features a 22-ft. high copper, wood and glass back bar. This bar will also house one of the region's largest collection of American bourbons and gins.

All in all, Lake Country Social serves as a gathering place for connecting with the surrounding community in a warm and hospitable manner that only Wisconsin can provide. "Lake Country for me speaks to a state of mind. We will seek to capture and channel quintessential Wisconsin feelings of comfort, escape, discovery, relaxation and connection to our neighbors and each other," says RNO CEO Patrick Sweeney. "We will humbly pay homage to and celebrate the incredible beauty, heritage, bounty and opportunity that this area of the state brings."